Carson vs. Morison
4 color (12 runs) letterpress
12.5 x 19 inches

Recipient of a Certificate of Typographic Excellence from The Type Director’s Club

[Note – Starting out, when linotype was fading and linofilm was cutting edge in composition, I had to learn the difference between typeface, font, and family. In the poster above, you’ll see two different typefaces shown as two different fonts – serif and sans-serif. The new technology has thrown out the label “typeface” and has reduced everything to a font. Checking into my email client, the different typefaces are listed, but the program labels them as fonts. Switching from roman to italic, from plain to bold, etc, is now generically chosen with the push of a button.

The best explanation of the difference between “font” and “face” can be found on Wikipedia:

The distinction between font and typeface is that a font designates a specific member of a type family such as roman, boldface, or italic type, while typeface designates a consistent visual appearance or style which can be a “family” or related set of fonts. For example, a given typeface such as Arial may include roman, bold, and italic fonts. In the metal type era, a font also meant a specific point size, but with digital scalable outline fonts this distinction is no longer valid, as a single font may be scaled to any size.

Just a short lesson in nomenclature.

h/t to David Wolske for the poster image… ]