Advertising agency ACW Grey Tel Aviv came up with a new print ad campaign for Steimatzky, the largest bookstore chain in Israel.

The visuals illustrate the headline, “The Right Book Will Always Keep You Company”, by placing characters from well known novels in bed with their readers. And stayed quite literal although I’m sure the temptation to twist the metaphor was there…

One of my favorites:

gandolfThe Fellowship of the Ring
…first of three volumes of the epic novel The Lord of the Rings by the English author J. R. R. Tolkien

More of the print campaign visuals can be found here

Been thinking about books and the stores who provide them and their readers safe haven. More to come…