From An Obituary for the Letter E:

…in 2004, Stewart Butterfield and Caterina Fake founded Flickr, a photograph-sharing application, without the standard penultimate E. “The most compelling reason to remove the E,” explained Ms. Fake, “was that we were unable to acquire the domain Flicker.com … The rest of the team were more in favor of other options, such as ‘FlickerIt’ or ‘FlickerUp’ but somehow, through persuasion or arm-twisting, I prevailed.”

Soon many startups began jettisoning their Es like toxic assets…including Blendr, Gathr, Pixlr, Readr, Timr, Viewr, Pushr.

And of course, there is the blogging platform Tumblr, whose launch in 2007 may have marked the true end of E. “There are a variety of reasons why Tumblr contains no E…” said the company’s editorial director, Christopher Price. “At the end of the day, however, it all comes down to one simple, absolute truth: Tumbler.com looks fucking stupid.”

Marketing analysis. Gotta love it.

And so it goes…or went…

old eImage title: Decorative initial E with angel, woman and cherub
Source: Cassell, Petter, Galpin & Co.: “Magazine of Art Illustrated” (1878)
Found at From Old Books

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