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In October 1996, Erik Lundegaard interviews Jeff Bezos, who founded Amazon 15 months earlier…

Q. How will all of this affect physical bookstores?

A. I think you’ll see a continuation of the trend that’s already in place, which is that physical bookstores are going to compete by becoming better places to be. They’ll have better lattes, better sofas, all this stuff. More comfortable environments. I still buy about half of my books from physical bookstores and one of the big reasons is I like being in bookstores. It’s just like TV didn’t put the movies out of business—people still like to go to the movie theater, they like to mingle with their fellow humans—and that’s going to continue to be the case. Good physical bookstores are like the community centers of the late 20th century. Good physical bookstores have great authors come in and you can meet them and shake their hands, and that’s a different thing. You can’t duplicate that on-line.

Oh what a tangled web we weave…

jeff-bezos Jeff Bezos
AP photo

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