…in a dream for Robert Gottlieb::

In 1957, 26-year-old Gottlieb was a young editor at Simon & Schuster, when the company was in turmoil and nobody seemed to be in charge. That summer, he received a 75-page manuscript for a book called Catch-18, by Joseph Heller. Gottlieb thought it was brilliant and offered to publish it. Heller and Gottlieb worked on the book for years; Gottlieb would tape pieces of the manuscript and Heller’s handwritten notes all over his office walls and desk and then rearrange passages. Gottlieb was a tough editor, and he pored through every line, demanding that Heller rewrite whenever he thought it could be better.

One day, Gottlieb got the bad news that best-selling novelist Leon Uris was about to publish a book called Mila 18, and Gottlieb insisted that there could not be two books with the number “18” in the title during the same publishing season. They had a long brainstorming session and went through every possible number — they discarded “11” because it sounded too much like Ocean’s Eleven, and Heller wanted “14,” but Gottlieb didn’t think it was funny enough. Gottlieb was so worried about the title that he lay awake at night thinking about it, and the number “22” came to him. For whatever reason, he thought it was a funny number, and Heller agreed. Later that year, Catch-22 (1961) was published, and by spring of 1963, it had sold more than 1 million copies.

For whatever reason, this book made perfect sense to me…still does…

 

Advertisements